Large companies often take unreasonably legal positions and use overly aggressive tactics to enforce their alleged trademark rights against smaller companies, startups, and entrepreneurs. These companies are "trademark bullies," and when they attack you, we will take them on.
Trademark bullies always have substantial monetary resources at their disposal, and their goal is always the same: Make it too expensive to defend against their unreasonable claims and force you to drop your trademark and abandon your trademark applications. Trademark bullies rely on the fact that litigation is expensive and that defending against even a weak claim can cost hundreds of thousands of dollars. Most small businesses, startups, and entrepreneurs simply cannot afford to fight these claims, and in many cases, recipients of cease-and-desist letters comply with the trademark bully's demands without ever consulting an attorney, even though they may have a strong case.
However, receiving a cease-and-desist letter does not necessarily mean you have infringed the trademark bully's rights, and this is where we come in. It may not be possible to fully litigate a trademark bullying claim, but when the bully's case is weak and your case is relatively strong, it may be possible to reach resolution.
After you receive a cease-and-desist letter, we can help you evaluate the trademark bully's claims based on factors such as whether the parties' trademarks are actually similar, whether their products or services are actually related, and whether the trademark bully's trademark is strong or weak. Then we can develop a strategy for dealing with the bully's claims. Cease-and-desist letters can be intimidating, but when you have a decent case, we can help you push back and try to help you achieve a better result than simply complying with a trademark bully's demands.